Literacy Test Preparation Essays - Writing, Education In Ontario

Literacy Test Preparation Writing a Series of Paragraphs (Opinion Writing) Series of Paragraphs (5 paragraph format) Literacy Test Task: Write a minimum of three paragraphs expressing an opinion about the topic given Develop your main idea with supporting details (proof, facts, examples etc.) The audience: adults interested in your opinion The lined space provided indicates the approximate length of writing expected Example: Topic: Is it a good idea for high school students to have a part-time job? Length: Approximately 2 pages **page 16-18 2008-2009 osslt book What to do BEFORE you write: Read all instructions carefully Form an opinion about the topic 3. List reasons (supports) for your opinion as well as details, examples or facts to back them up Complete this work in the rough notes section provided in your OSSLT booklet, this work is not marked Identify which of these supports is the weakest, second strongest to strongest Is it a good idea for high school students to have a part-time job? YES!!! Start to build a resume Make your own spending money Need something to do with my spare time See what type of work I like doing or dont like doing NO!!! I want to focus my free time on studying I want to be involved in extra curriculars instead My parents give me an allowance Take away from time I spend with my friends Pick a side... It doesnt really matter what your personal opinion is on the OSSLT, it matters what you can write the most about. Go back a slide, which option (Yes or No) could you write a more detailed paragraph about? Writing a series of paragraphs Decide on the format of your answer You should write using the 5 paragraph format (even though the instructions from the OSSLT booklet will suggest you write a minimum of 3 paragraphs) Write your paragraphs in the third person voice Do not use I, I think or in my opinion Review your rough notes to decide what information will be written in which paragraph Introduction Paragraph # 1 Write a topic sentence- explain the topic or provide a definition if needed Include an opinion statement (thesis)- state your opinion about the topic and list your 3 supports Body Paragraphs # 2, 3 and 4 In each paragraph, select one of your arguments that support your opinion from your rough work Include examples and specific details to emphasize your explanation Explain how your support backs up your opinion Conclusion Paragraph Re-state or re-word your opinion statement (thesis) Summarize your supports

Danielle Steels New Book Releases

Danielle Steel's New Book Releases Danielle Steel is one of the most prolific authors in the world. She is best known for romance novels  but has also written nonfiction and childrens books. The books listed here are Steels newest novels. If you want to check out her other books, you can find information about everything she has written on the Danielle Steel website. Danielle Steels Book Releases in 2016 and 2017 March 2017 - Dangerous Games.   Follow TV correspondent Alix Phillips as she reports important news from dangerous riots in America to protests in Tehran. When her assignment turns to investigating the Vice President of the United States, threats begin and stakes rise.2017 -   The Mistress.  The Mistress centers around a young woman who is rescued from the streets of Moscow by a Russian billionaire. She lives under his protection and is unfailingly loyal to him. The book frequents Paris, London, the Riviera and Moscow and immerses readers in a tale of vast wealth, courage and cruelty, as the characters approach an inevitable collision.2016 - The Award.  The Award follows the life of young Gaelle de Barbet, who is 16 years old when the German army occupies France in 1940. Following the death of her father and brother at the hands of the Germans, and her mothers descent into madness, Gaelle joins the French Resistance, at great personal cost. Years later, Gaelles path eventuall y leads to the Legion of Honor Medal. 2016 - Rushing Waters.  Set amid a catastrophe and its aftermath, Rushing Waters chronicles the experiences of characters who are thrown together by Hurricane Ophelia as it approaches New York City and the subsequent horrific flooding. Follow the exploits of an interior designer, a British investment banker, an ER doctor and two NYU students as their lives change in a second.2016 -   Magic.  Magic starts in Paris at the annual White Dinner outside a spectacular landmark that changes each year. The dinner is accessible only by secret invitation, and all guests dress in white. The book follows the experiences of a group of close friends who attended the White Dinner as they travel around the globe during a year of heartbreak and success.2016 - The Apartment.  Four young women come together by chance to share a spacious loft apartment in New York City. Over a span of years, the women share life in the apartment and become a family of friends, supporting one another through tryin g times and celebrating individual successes. 2016 - Property of a Noblewoman.  A law clerk at surrogates court and a fine arts expert for Christies auction house are drawn together to unravel a mystery launched by an abandoned safe deposit box in a New York City bank. Through their efforts, the life of the owner is reconstructed as they follow clues from New York to London, Paris, Rome and Naples. Eventually, the womans legacy is honored and transforms lives long after she is gone.2016 - Blue.  Ginny Carter is an on-air reporter who has it all with her husband and young son are killed in a car accident. She becomes a human rights worker in New York where she meets a homeless boy named Blue on the anniversary of her familys tragedy. Thirteen-year-old Blue changes her life. Steel has been a bestselling author for more than four decades, so you can easily find copies of her books.

Critiquing a mixed-method study Essay Example | Topics and Well Written Essays - 1000 words

Critiquing a mixed-method study - Essay Example Because it allocates money for expensive operations on the elderly. Such a statement indeed rises up a lot of comments and touches a lot of conflicting attitudes. For one thing it can easily slip into the political arena. The point is that the statement draws upon an important issue the United States is presently facing, the expense of health care. It makes this point as it draws up another important issue, that of the sanctity of life and one's ultimate responsibility in medical care which is to respect that sanctity. Getting back to the theme, apparently the concern which the article lies upon is one shared among several countries in the western world. A recent World Health Publication revealed that in some countries the health system would not think twice about transplanting a kidney to an elderly person. There was a recent program on the radio in which the South African health care system specifically denied such transplants to older age groups. The point is that there are pre-un derstandings behind the Goodridge et al article and they definitely lie upon or assume a western system of values. Is this okay? What does this mean? For one thing this means that there is no 'disembodied intellect' as Horsburgh points out. There is no neutrality here that could take in the position of countries outside the Western realm, such as South Africa. But this view doesn't say the study is wrong on in fault. It simply means, as Flemmings points out, one’s knowledge does come from our social interaction and experiences, and, from then stance of this article, these happen to occur in the Western world. The dominant theme in the United States part of this western World happens to be sensitive questions dealing with health care. Hence the main research question would immediately become suspect, as it would recall the political sphere where such confusing issues as 'death panels' were raised. But it is not the United States. The article is based on Canadian experiences. B ut still, there is a hidden assumption in the article. The assumption is that quality of care can be measureable as significant when one is dying in an intensive care unit and when one is dying of an obstructive pulmonary disease (COPD). The assumption appears that life can be extended in the case of COPD. Life should, of course, when possible, be extended. It is an assumption that is usually accepted. It is important that this assumption, and if it lies also in the authors, be reflexibly revealed. What would the hypothesis of this article be? Would it be that 'the care needs of people with COPD who die in the ICU' are different from the care needs of people receiving end of life (EOL) care who die in 'critical care settings' without COPD? One cannot be sure. This is a mixed methods study, combining both qualitative and quantitative data. The authors seek to measure the quality of EOL care in the ICU, but have many challenges. One challenge is that the 'ICU patients experience alter ed cognition and are unable to participate directly in quality of care assessments'. 2. The literature review is concerned with describing the difficult state of the patients. It speaks of how depression, anxiety and other illness contributed to the comorbidity state of the patients, explaining the complexity of the care provided. The background reviews literature dealing with the many issues concerning EOL critical

One Flew Over the Cuckoo's Nest Film Review Movie

One Flew Over the Cuckoo's Nest Film - Movie Review Example Forman depicts how McMurphy uses his outgoing personality to make patients in the institution view their situation differently. He seeks to introduce reforms in the system of the mental institution ad rebel against nurse Ratched (Kesey). He exhibits his daring aspect at many instances and even does crazy things such as smuggling beer into the institution. The film exhibits numerous differences from the novel. It succeeds in making the characters real, but fails in advancing the plot to a level beyond its potential. Whereas, Chief Bromden is the main character as the well as the narrator of the novel, his role is superseded by that of McMurphy in the film. Moreover, the film does not present background information about the chief, which is available in the novel. Evidently, the film distorts some of the characters in the novel, although it makes the plot more intriguing. Whereas the film depicts Chief Bromden as only being able to speak a single phrase, the book highlights him as very communicative. Worth noting is the fact that the behavior and personality of McMurphy are altered immensely in the film, where he receives the leading role. This does not occur in the novel. Some critical aspects of the plot in the novel such as Cheswick committing suicide and McMurphy’s confirmation to the wishes of nurse Ratched are not included in the film. Notably, there are numerous changes in the film and the ones highlighted in this essay are not conclusive. Worth noting is the fact that the film received many awards because of its quality, but has been criticized for altering the plot

Risk management in advanced nurse practice Essay

Risk management in advanced nurse practice - Essay Example The management of risk in health institutions is made depending on the code of operation of a specific practice. However, many state governments provide minimum requirements that each patient and practitioner must adhere to. In most cases the patient is given the freedom to agree or disagree with a certain mode of operation. For instance, before any critical operation, a patient should consent to it before it is carried out. If they are not in a position to do it, then the immediate family is given this mandate. However, there are exceptions if there is an emergency situation and there is no member of the immediate family to consult. According to O’Reilly (2009) when a medical practice fails to consider available options, a patient is entitled to compensation in any case of harm. Additionally, medical practitioners are not allowed to act under their own jurisdiction. This means that before any crucial medical step, the management of a medical practice should also be included i n the decision making. ... If the uncertainty was avoidable then the medic in charge should be doubtful. Nevertheless, this does not mean that the medic should be prosecuted for the mistake. Neglect on the part in the part of the nurse should lead to prosecution. However, in many cases on uncertainties the organization takes responsibility of the incident rather than letting a medic be solely judged for it. According to Jasper (2008) in case of any patient incident, a medical practitioner is advised to prepare a full report on the occurrences during the incident. To maintain its credibility, the author further argues that witnesses should be included in all medical reports. Liabilities caused can be fatal to the career of an advanced practice nurse. If it reaches to a point where a medic I challenged to a law suit, the consequences could also portray a negative picture on the medical institution. It is for this reason that medical institutions have in place a proper risk management team. Risk management in med ical institutions is the best way to shield a practitioner from liabilities (Cornelison, 2008). Before enrolling into an institution, medical practitioners should review an organization’s mode of protecting its employees from liabilities. The relationship between an institution and an employee should be based on performance rather than operating conditions. Practitioners should be given the freedom to operate without being intimidated by the rules and regulations formulated by the company. Providing legal counsel to an advanced practice nurse should be based on how well they are protected from uncertainties. Working unions provide another option of cushioning from liabilities. Unions over the years have been referred as the

Case Study Russell Hobbs Marketing Essay

Case Study Russell Hobbs Marketing Essay Now a day in this business word everyone wants to be a global company. To expend the business in a new area this module (International marketing strategy) help us to make a clear view how to enter a new market and what criteria have to follow to be successful in international market. By following these organizations can achieve the position within a short possible time. It may be valuable for the organization and also easier for them to understand the facts what they are doing, what they need to do. So they need to develop a strategy what tell them how they can enter in a new market and what the need to change or develop to be successful in foreign market. Because of the competitive business world and economic developments organizations always try to capture the market. And they always look for a new place to do business that increase their business profit. In here I am going to examine the new market environment, market mix strategy and strategy for entering in a new market for Russell Hobbs. This module will help a lot to examine the new market environment, mix strategy and how to enter in a new market. About Russell Hobbs: Russell Hobbs ltd is a UK based private company established in 1952 by Bill Russell and Peter Hobbs. In 1952, they designed the worlds first automatic coffee percolator, the CP1.(  About us  Official Russell Hobbs website) Russell Hobbs has been tantamount with quality, style and innovation for the kitchen and home for over fifty years. The brand led the way by introducing products which offer real consumer reimbursement and technological advancements to make life in the home easier and more enjoyable.   Throughout the decades, in kettles and toasters manufacturing they took the No 1 place, and today they admitted themselves as a leading brand in this area. With this superior track record and legacy, they have since become a leading brand in  irons, food preparation and now floor care. And they extend their business in other markets, such as heating, cookware and bake ware. (http://www.russellhobbs.co.uk/about/#1) Today Russell Hobbs boasts an extraordinary product portfolio and is continuing to develop into new categories. From kettles  and toasters to cooking, cleaning and garment care, each and every product is intended with the consumer in mind to offer the decisive in performance, practicality, ease of use and style.( http://www.russellhobbs.co.uk/about/#1) The name of Russell Hobbs recognised as a leading small kitchen appliance brand in the UK by nine out of ten consumers and has won many awards and product accreditations by leading institutes and organisations. From day one the company was always in profit. It because of the understanding capability of customer needs and demand. And also the new product innovation through introducing new technology their products are always successful in the market. From last 50 years they are the leading kettle maker in Great Britain. And from the foundation of their business they always try to make product which is easy to use and more appealing to their customers. Selection of international market: Selection of foreign market is one of the basic and important factors to launch a product for any company, so the choice of mode of entering in a foreign market is another major issue by which now a days international businesses must tussle. To select an international market company have to understand the business environment of that country it will help them to be successful in foreign market. As per my interest I am going to choose Bangladesh as a foreign market and UK based company Russell Hobbs ltd. is the host country. I am going to choose Kettle one of the best product of Russell Hobbs ltd. So, to do business in Bangladesh its market environment is more feasible. To justify this comment, I am going to use an analytical process that called PESTLE analysis. It will give us a clear idea that the environment of Bangladesh is feasible or not to do business for Russell Hobbs ltd. PESTLE analysis: PESTLE ECONOMICAL SOCIOLOAGICAL TECHNOLOGICAL LEGAL POLITICAL ENVIRONMENTAL A PESTLE analysis is a useful tool for understanding the big picture of the environment in which an organisation is operating. Specifically for understanding risks associated with market (the need for a product or service) growth or decline PESTLE analysis is useful tool, and as such the position, potential and direction for an individual business or organisation.   Political: Bangladesh is a  unitary state  and  governmental democracy. (Constitution of Bangladesh. Parliament.gov.bd. Retrieved 2010-11-28.) In here direct elections took place every five years for the  unicameral  parliament known as  Jatiya Sangsad. Aged 18 or over, can vote to choose a democracies government. The President is the head of state but mainly a ceremonial post elected by the parliament. There are two  major parties  in Bangladesh. They are the  Bangladesh Awami League  and the  Bangladesh Nationalist Party  (BNP). Student politics is particularly strong in Bangladesh, a bequest from the liberation movement period. Almost all parties have exceedingly active student wings, and student leaders have been elected to the Parliament. In the last few years has been consistently good. Bangladesh has most astutely and foresightedly chosen to set up itself as a secular democracy.( BY- Ishtiaq Ahmed, http://www.defence.pk/forums/bangladesh-defence/71487-view-political-economy-bangladesh-ishtiaq-ahmed.html) Economical: Since her independence in 1971, Bangladesh has made significant strides in her economic sector. Although the economy has improved vastly in the 1990s, in the area of foreign trade in South Asian region Bangladesh still suffers a lot. Bangladesh has made some development improving the climate for foreign investors and liberalizing the capital markets; for example, it has negotiated with foreign firms for oil and gas exploration, better countrywide supply of cooking gas, and the construction of natural gas pipelines and power stations. Progress on other economic reforms has been halting because of opposition from the system of government, public sector unions, and other vested interest groups. Bangladesh has seen a remarkable increase in  foreign direct investment. A number of  multinational corporations  and local big business houses such as  Beximco,  Square,  Akij Group,  Ispahani,  Navana Group,  Transcom Group,  Habib Group,  KDS Group,  Dragon Group  and multinationals such as  Unocal Corporation  and  Chevron, have already made a major investment, with the natural gas sector being a main concern. Fiscal Year Total Export Total Import Foreign Remittance Earnings 2007-2008 $14.11b $25.205b $8.9b 2008-2009 $15.56b $22.00b+ $9.68b 2009-2010(Set Target) $17.6b N/A $10.87b Bangladeshs textile industry, which includes knitwear and ready-made garments by the side of with specialized textile products, this area is considered as the nations number one export earner, accounting for 80% of Bangladeshs exports of $15.56 billion in 2009.(Sandeep Mahajan, Bangladesh: Strategy for Sustained Growth, Poverty Reduction and Economic Management Network, World Bank (July 26, 2007). Web.worldbank.org. Retrieved 2010-07-03)  Bangladesh considered as 3rd in world textile exports behind Turkey, another low volume exporter, and China which exported $120.1 billion worth of textiles in 2009. The industry employs almost 3.5 million workers in this country. Till date current exports have doubled since 2004. The economy of Bangladesh is constituted by that of a developing country. ( Population Division dourboyz.com. 2010. Retrieved, 03-12-03-2010.) Its per in 2008 was est. US$1,500 (adjusted by purchasing power parity). Bangladesh ranked as the 48th largest economy in the world in 2009, (According to the International Monetary Fund) with a gross domestic product of US$256 billion. Over the past few years the economy has grown at the rate of 6.7% p.a. Sociological: Bangladesh is the most densely populated no island nation in the world. With approximately 125 million inhabitants living in an area of 55,813 square miles, there are about 2,240 persons per square mile. The majority of the population (98 percent) is Bengali, with 2 percent belonging to tribal or other non-Bengali groups. Approximately 83 percent of the population is Muslim, 16 percent is Hindu, and 1 percent is Buddhist, Christian, or other. Annual population growth rate is at about 2 percent. (http://www.everyculture.com/A-Bo/Bangladesh.html) Bangladesh has a number of excellent universities in its largest urban areas that offer both undergraduate through post-graduate degrees. The most prominent universities, most of which are state supported, include: Dhaka University, Rajshahi University, Chittagong University, Jahngirnagar University, Bangladesh University of Engineering and Technology, and Bangladesh Agricultural University. Now days in Bangladesh there are a number of good private universities that provides world class education as well. Technology: The need for faster technological development is gradually more felt in Bangladesh. Development plans of Bangladesh have emphasized science and technological research to develop technologies through espousal of imported technology as well as development of aboriginal technologies. As the country is heavily dependent on imported technologies, proper planning is required for its effective transfer through acquisition, absorption and adoption.   Government has been formulated and adopted new science and technology policy. It has laid down the directions for S and T activities and research, institutional and manpower development, dissemination and documentation facilities.   Legal: LEGAL SYSTEM III.C.1. Common Law System The legal system of Bangladesh is based on a common law system. On the other hand, unlike other common law jurisdictions, Bangladeshs Supreme Court has the power to not only construe laws made by the Parliament but to also declare them null and void and enforce fundamental rights of the citizens. Although founded on the English common law system, the laws of Bangladesh take a statutory form which are enacted by the legislature and interpreted by the higher courts. The govt. regulations or the legal condition of Bangladesh is also not a big obstacle at starting new business or to launch new product. But in terms of introducing new consumer product, a company must obtain the approval of BSTI (Bangladesh Standard Testing Institute). So to launch a product the company must obtain BSTI approval. FOREIGN INVESTMENT INCENTIVES IV.A. General Incentives for Foreign Investment The government has been keen in promoting foreign investment and continues in its efforts to attract such investment as a means of alleviating the economy. In addition, the government has liberalised the industrial and investment policies in recent years by reducing interfering control over private investment. Investment Incentives: Tax Exemptions: Generally 5 to 7 years. However, for power generation exemption is allowed for 15 years. Duty: No import duty for export oriented industry. For other industry it is at 5% ad valorem. Tax Law: Double taxation can be avoided in case of foreign investors on the basis of bilateral agreements. Exemption of income tax up to 3 years for the expatriate employees in industries specified in the relevant schedule of Income Tax ordinance. Remittance: Facilities for full repatriation of invested capital, profit and dividend. Exit: An investor can wind up an investment either through a decision of the AGM or EGM. Once a foreign investor completes the formalities to exit the country, he or she can repatriate the sales proceeds after securing proper authorization from the central bank. Ownership: Foreign investors can set up ventures which are either wholly owned or in collaboration with a local partner. (www.lexmundi.com/images/lexmundi/PDF/guide_bangla.pdf) Environment: Environment of Bangladesh is more feasible. Though, Bangladesh is a central point of reference for the inequality of climate change. Its per capita energy utilization is the equal of about 1 litre of oil per week, causative a small fraction of 1% of global greenhouse gas emissions, yet the country is listed in various risk assessments as  one of the most susceptible in the world to the effects of climate change. Rising sea levels intimidate inundation and salty interference in the southern coastal area, the risk accentuated by prediction of larger cyclone intensity. In a climate pincer movement from the north, melting Himalayan glaciers may disrupt the flows of the three great rivers, first with excess flooding and ultimately with diminished volume. Unreliable monsoon patterns and longer periods of deficiency in the north complete the roll call of climate predictions for Bangladesh. (http://uk.oneworld.net/guides/bangladesh/climate-change?gclid=CIaE58-6xqYCFQ8f4QodOTBuIA) Marketing Mix Marketing Mix  is the set of marketing tools that the firm uses to follow its marketing objectives. Marketing mix has a classification for these marketing tools. These marketing are classified and called as the Four Ps: Product Price Place Promotion The most fundamental marketing tool is product which includes product design, quality, features, branding, and packaging. An essential marketing tool is price which determines the amount of money that customers pay for the product. It also includes discounts, allowances, credit terms and payment period. Place is another important marketing mix tool. And it includes a range of activities that the company undertakes to make the product easy to get to and available to the customer. Some factors that choose the place are transport facilities, channels of distribution, coverage area, etc. Promotion is the last marketing mix tool which includes all the activities that the company undertakes to converse and promote their product to target market. Promotion includes sales promotion, advertising, sales force, public relations, direct marketing, etc. (http://www.scribd.com/doc/8719148/Pepsi-Marketing-Mix) Product In marketing, a product is everything that can be presented to a market that might assure a want or need of customers. There is of two types of product, Tangible (physical) and Intangible (non-physical). Since services have been at the front position of all modern marketing strategies, some intangibility has become important part of marketing offers. All products offered in a market can be placed between Tangible (Pure Product) and Intangible (Pure Service) range. Russell Hobbs product: Russell Hobbs introduces a lot of quality products to their customer. And because of the quality and new technology uses on their product these are most successful being the time those introduced. It is a multinational company and it is not limited to one product. Through the years they have invented and introduced many products than their main Kettle product. They are offering a range of household products like Kettles, Toasters, Irons, Coffee maker, Food preparation, Cooking Baking, Floor care, Cookware etc. Price In economics and business, the price is the assigned numerical pecuniary value of a good, service or asset. To develop a marketing plan price is one of the essential variables in the marketing mix model. Pricing is a big part of the marketing mix. Choosing the right price and the right pricing strategy is decisive to the marketing process. The price of the product is not always fixed. On the other hand the price of the product depends on lots of other factors. Some times the price of the product has got nothing to do with the real product itself. The price may proceed as a way to catch the attention of target customers. Russell Hobbs price: It was a company that ruling the markets before others entered. Previously the price of its product was cost based. It was decided on the cost which was exhausted on making the product plus the profit and other expenses. But after the appearance of other companies it started with a pricing strategy based on the basis of competition. Nowadays additional expenses are spent on advertising products of the company relatively than on manufacturing. Place Place is a term that has a diversity of meanings in a lexicon sense, but which is principally used in a geographic sense as a noun to denote location, though in a sense of a location identified with that which is located there. In marketing, place refers to one of the 4 Ps, defined as the marketplace. It can mean a geographic location, an industry, a group of people (a segment) to whom a company wants to sell its products or services, like a young professional women (for selling cosmetics) or middle-aged family men (for selling family cars). Promotion Promotion is one of the four aspects of marketing. Promotion comprises has four subcategories: Advertising Personal selling Sales promotion Publicity and public relations The arrangement of these four variables creates a promotional mix or promotional plan. A promotional mix specifies how much awareness to pay to each of the four subcategories, and how much money to budget for each. A promotional plan can have a large range of objectives, including- sales increases, new product reception, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Foreign market entry strategy for Russell Hobbs: To enter any foreign market there are some strategy that should be follow to be successful. After doing the market analysing by using pestle analysis and doing marketing mix strategy I have come to know the market and what will need to capture a new market. Now I am trying to evaluate a market entry strategy for Russell Hobbs to enter Bangladesh Market. My approach to develop a market-entry strategy follows a proven and structured process, based on extensive industry experience and in-depth understanding of all aspects that feed into a commercial launch. To enter a new market they have to analysis the market first. And also have some approach like: Decrease the financial ambiguity that derives from lack of comprehensive market analysis and a structured strategic plan Make a possible business plan collaboration and financial planning Preliminary business case assumptions need to be revisited to superior communication with market conditions and chosen market position Create launch competence by delivering a structure for consequent planning of strategic launch activities, coordinating and prioritising tasks for launch team Make a contingency plan for risk management and market perception control Launch organisations face immense pressures on market entry, created by internal and external prospect. Some of these pressures can be relies by developing a clear and planned market-entry strategy and efficient functional plans. Market entry strategy Vision and Mission Objective Overall strategy Positioning Brand Target segment Strategic decisions Pricing Brand and communication Sales and distribution Products and services Customer service Launch phasing Tactical launch plan Contingency plan Products services Pricing Brand and communication Sales distribution channels Customer service Internal and external factors Conclusion: So from the above finding I am came on conclusion that for making entry in any international market we should follow the rules and enter in a market with perfect strategy, and my focused on launching my product, and I am focused on market mixed strategy and from the depth of the research which I do for my launching of the product so I find that Bangladesh is the best place for launching my product, because it is the place which fulfil all the requirements which I am looking for, This involved, marketing plan marketing strategy and a sound marketing mix decision. Having completed this, the report then concluded of what best entry strategy Russell Hobbs can undertake to successfully launch business in Bangladesh.

20th Century Latin American Literature Essay examples -- Essays Papers

20th Century Latin American Literature Global literatures in English have always played a key role in developing international understanding and appreciation for the social realities and cultural developments beyond Western lifestyles and familiarity. For anthropologists seeking to perceive the social realities of 20th century Latin America, the work of popular authors and novelists of this century is invaluable. Popular authors are the modern mouthpieces of the people and societies who read and love them, and thus, novelists can serve as reliable representatives of the social climate from which they draw material and compose their works. Writers manipulate dominant languages of Latin America â€Å"inherited from rejected colonial powers† to express the content and soul of the people who still live and breathe in these 21 countries of rich heritage and music (Gallagher 1973:1). This collection of countries and peoples has â€Å"experienced parallel histories, cultural formations and literary developments†, and because of these â€Å"profound† ties, constitutes â€Å"a single unit in many senses† (Martinez 1982: 63). Throughout history, â€Å"common Iberian patterns were imposed upon men, cultures and nature that encouraged a blending or unifying process, that is, the creation of the community of nations we call Latin America† and today Latin Americans â€Å"extend their literature in the world†¦no longer concerned about whether or not they express America or their representative countries† (Martinez 1982: 64).However, translating literature from one language to another fo r the benefit of international audiences is a tricky political process, and the history of the evolving Latin American novel testifies to the wild dynamics of language and human identi... ... Texas Press. Martiniez, Jose Luis. Unity and Diversity. In Latin America in Its Culture, vol. 1: Latin America in its Literature. Cesar Fernà ¡ndez Moreno and Julio Ortega, eds. New York: Holmes & Meier Publishers. Minta, Stephen 1987 Gabriel Garcà ­a Marquez: Writer of Colombia. London: Jonathan Cape. Simpkins, Scott. 1995 Sources of Magical Realism/Supplements to Realism in Contemporary Latin American Literature. In Magical Realism: Theory, History Community. Lois Parkinson Zamora and Wendy B. Faris, eds. Durham: Duke University Press. Slemon, Stephen. Magical Realism as Postcolonial Discourse. In Magical Realism: Theory, History Community. Lois Parkinson Zamora and Wendy B. Faris, eds. Durham: Duke University Press. Swanson, Phillip, ed. Introduction: Background to the Boom. In Landmarks in Modern Latin American Fiction. London: Routledge.

An Analysis Of Singapore Airlines Performance Commerce Essay

Singapore Airlines has been a major discovery in the air power universe. It has been systematically been executing good against their rivals. It is besides regarded as the best air hose in the universe. We examine how SIA has achieved its impressive public presentation and be able to stay competitory throughout its history. Besides, we examine the strategic success through distinction by agencies of service excellence and invention, together with cost leading issue. We take into history the critical factors every bit good as organizational factors that provide competitory advantage for Singapore Airlines. We discuss in inside informations about the â€Å" Singapore Girl † , In-flight service, Training, Customer feedback, Team spirit, Tripartite agreement, Strategic hub, Alliances, Governmental Support, Cost-saving. Introduction: SIA started its service as Malayan Airways in 1947. Following a common understanding between the Malaysian and Singaporean Government over the split of the Malaysia Singapore Airlines, two new air hoses were formed viz. SIA and Malaysia Airways. The freshly formed SIA began its operation in 1972. As Malaysia Airways took over the domestic paths, SIA decided to concentrate on international web to vie for paths, acquire the rights to set down on different international airdromes, set up bilateral understandings, buying flight slots and set uping set downing rights. Furthermore, SIA went on to buy Boeing 747 Jumbo jets and besides cargo services were offered excessively. Following 7 old ages in service, the aircraft were traded for new and more efficient aircraft. SIA has a policy of maintaining immature fleet as a scheme for clients to believe of better safety. SIA besides decided to spread out its fleet which included a mix of Boeing and Airbus aircraft. SIA is regarded the best air h ose in the universe following the legion awards they have received. To hold been acclaimed such a good repute and been keeping it for old ages, it has non been an easy nut to check down. Harmonizing to Chan ( 2000 ) analysis, he suggests that SIA has been so successful since they implement a double scheme affecting distinction through first-class in-flight service and invention, together with cost leading in its direction. However, Porter ( 1985 ) argued that distinction and cost leading must be reciprocally sole since they require alternate agencies of investings. Furthermore, we examine the critical and organizational factors involved for the strategic success of SIA harmonizing to the Chan ( 2000 ) instance surveies. 1. Customer Focus Strategy SIA is a service industry. Its top precedence is to heighten client service and besides better the service and merchandise they offer to run into and fulfill clients ‘ demand alternatively of following cost salvaging construct normally implemented by the traditional U.S air hoses. SIA adopt a customer-focused scheme alternatively of concentrating on rivals or themselves foremost. Although it involves a high cost, SIA net income border has non been affected. This clearly shows that if an air hose wants to be successful, it has to take the hazard to offer better client service, which in bend involves higher investing but finally basking a higher output of net income. This is what SIA implemented and so far has been successful in its quest. SIA was besides the first air hose to concentrate on client service construct and besides heightening its repute of supplying quality service and it is ingrained in the heads of clients. This so helps SIA to be in the pole place for sustainable competitory advantage. 2. Marketing Weapon: â€Å" Singapore Girl † Furthermore, in order to develop and implement high quality service criterions, SIA uses the â€Å" Singapore Girl † icon as its selling arm of great cordial reception service to clients. With such a simple and genius thought, SIA has been so successful for the past 25 old ages with no mark of ruin. This has been greatly awarded and has earned a positive and singular repute such that it is being displayed at the Famed Madame Tussaud ‘s Museum in London. The â€Å" Singapore Girl † is ever featured in the advertisement magazines or layouts even if SIA is advancing new finishs, bigger aeroplanes, or even new repasts on-board. This is because the bottom line for SIA is to present quality service and that â€Å" Singapore Girl † is the perfect illustration to show that service. A pilot, an aircraft applied scientist or a celebrated chef will non be suited to present the message of â€Å" quality service † to clients. SIA air hostesss are dressed in a bea utiful Malay sarong kebaya, designed by celebrated manner house, Pierre Balmain ( Chan, 2002a ) . SIA ‘s nucleus competences include marketing accomplishments developed by its top direction and the interpersonal accomplishments of its flight attenders harmonizing to ( Ayob, 2010 ) . Making the flight every bit gratifying as possible is the aim of SIA. 3. Training SIA has adopted a rigorous and selective attack for staff enlisting. It is based on an intensive and comprehensive preparation where the most suited and efficient staffs are selected for an ongoing 4 month class which is considered the longest preparation of all time every bit compared to other air hoses. Some of the specific subjects covered during the preparation are safety, proviso of service reflecting heat and friendliness, beautiful tips, treatments of epicure nutrient, all right vinos and the art of conversation. These subjects antecedently mentioned if good assimilated by the selected campaigners, will supply a major encouragement to SIA and besides to its clients due to the fact that the attenders will hold sensible cognition of the things that clients might inquire during the flight. As these subjects covered up most if non all of the information that usually riders tend to inquire. The preparation is besides conducted during period of economic crisis as it will assist the air hose to travel frontward in service quality betterment as other air hoses might travel back to salvage cost and besides it proves to the staffs that uninterrupted betterment are of import for success ( Kauffman ) . Furthermore, SIA believes that employees play an of import portion in conveying success to the air hose. Its flight attenders, together with its pilots come from different cultural backgrounds and are able to pass on to riders in different linguistic communications depending where they fly to. 4. Customer service and In-flight service In 1972, SIA became the first air hose to supply free nutrient and alcoholic drinks on its flights regardless of category, every bit good as in-flight amusement at no excess cost. Passengers are served with delightful, gourmet nutrient and the flight attenders pay peculiar attending to detail. Furthermore, SIA has one flight attender for every 22 seats which is good above the industry norm. SIA will even function instant noodles on petition. In 1997, SIA introduced the Electronic Ticketing for flights from Singapore to Kuala Lumpur and Penang. In the same twelvemonth, it launched advanced in-flight amusement offering riders sing and listening options from a broad assortment of 20 films, 20 short characteristics and about 50 Cadmiums. Besides, First Class, Raffles Class and PPS Club members were provided internet check-in service when winging out of Singapore in 1996 ( Chan, 2000a, p.7 ) . SIA is besides really good at managing people state of affairs in such a manner that if of all t ime SIA promises to present the baggage in 10 proceedingss, so it will lodge to that promise ( Ramaswamy 2002 ) . Furthermore what SIA wants to accomplish is that they want to do the clients aware that they are non merely paying to transport them from one state to another, but besides that they are basking the service offered to them on board and besides that they feel comfy and non like stuck in an enclosed compartment particularly on a long-haul flight which is rather raging. SIA wants to indicate out that they are viing to be the best air hose in the industry but alternatively they are viing to be the best service administration alternatively. To accomplish that, SIA benchmark themselves non merely against their rivals but to the best in category service companies. With respect to business-level scheme, SIA manage to present quality service to clients ( accomplishing distinction ) , at a degree of costs that approach those of a budget bearer. This accomplishment challenges Porter ‘s suggestion that distinction and cost leading are reciprocally sole. ( Heracleous et al. , 2009 ) . 5. Customer feedbacks SIA does seek feedback from its riders in order to better its quality service. In 1998, a study on 4000 riders from all the categories was conducted. It involves information from riders from different flights viz. London, New York, Los Angeles, Sydney, Mumbai and Hong Kong ( Chan, 2000b ) . Comfort, privateness and the experience that SIA offered were the chief issues involved. So, an immediate action was taken by SIA whereby a squad of specialized people started to restitute and implement what was necessary to be done. For illustration, SIA renovated the made-to-order seats to cashmere covers. SIA wage peculiar attending to clients ‘ demand as a resource for invention thoughts. 6. Cost economy SIA focuses its cost economy scheme at the direction degree. Aircraft care, catering and security are run and managed as subordinates. This is planned since SIA will hold a better control of the costs this manner. As a consequence, SIA has generated a better-cost nest eggs and besides increased its net income border ( Asiatic Business Review, 1996, p.34 ) . Furthermore, SIA relocated and outsourced its database and processing maps to much cheaper Mumbai in India and Beijing in China. 7. Strategic flexibleness Hax and Wilde ( 2001, p. 114-5 ) believe that in a fast-changing universe, â€Å" Strategic flexibleness can bring forth higher net incomes by assisting a company stay absolutely tuned to the market and avoid acquiring trapped in dead-end concern theoretical accounts † . SIA has been implementing the construct â€Å" flexibleness † by come ining into new markets- opening new paths. Since SIA does non hold any domestic paths to function, it has to look for paths that even originate in 3rd states winging to another 3rd state. Furthermore, to assist spread out its web of flights, SIA has code-sharing understandings with about 20 air hoses, including cardinal partnerships with Delta Airlines and Swissair. SIA, Delta Airlines and Swisssair are besides spouses of the Global Excellence Alliance, each keeping 5 % equity bets in the other two. ( Chan, 2000b ) . Constructing up confederations as a scheme to stay competitory in the planetary market is aboriginal presents for air h oses to be a success as noted by Johnstone ( 1996 ) . Harmonizing to Hanlon ( 1996 ) , holding a strategic hub strengthens the strategic competitory place of an air hose. Singapore is a really good illustration of a strategic hub which contributes to the success of SIA. Furthermore, SIA presents themselves as attractive spouses with other air hoses to construct planetary strategic confederations and webs. In 1998, SIA had a strategic understanding with Lufthansa. This has allowed SIA the chance to hold a strategic European hub in its international web and frailty versa. SIA riders going between Singapore and Frankfurt can now bask more flights to take from due to the understanding made. 8. Governmental Support The Singaporean Government plays an of import function in negociating actively for favorable air understandings and agreements with other states. It besides helps in the development of Singapore Airlines and Singapore ‘s Changi Airport every bit good. With the coaction of the Singapore Government, SIA and Changi Airport, wholly have distinguishable strategic competitory advantage and has helped SIA in their pursuit for success in the international air power universe ( Business Traveller- Asia Pacific, 1997b, p.3 ) . 9. Team Spirit SIA adopts a airy, â€Å" can-do † and animating attack which motivates its squad members. BHAGs are used in SIA scheme to bring forth squad spirit and that is the ground behind SIA success harmonizing to Chan ( 2000 ) . The squad spirit is built within its 6600 crew members through a little group of 13 crew members who are formed and wing together to beef up their relationship in the workplace and besides better the civilization of cost effectual service excellence and the equal force per unit area to present SIA promise to clients harmonizing to Heracleous et Al ( 2009 ) . Furthermore Doganis ( 2006 ) noted that the productiveness of SIA employees is one of the highest in the planetary air hose industry. Decision: Meanwhile, critics and rivals complain that much of SIA ‘s success is due to environmental factors and the function of authorities instead than its ain capablenesss. Analysts note that one benefit of Temasek ‘s 54.5 % interest is lower sensed debt hazard by loaners and therefore lower cost of adoption ( even though SIA does non necessitate to borrow significantly ) . The industrial dealingss climate in Singapore is deemed to be less adversarial than elsewhere, enabling SIA to implement policies that would hold caused significantly more clash in many other air hoses. Critics besides suggest that SIA ‘s acquisitions have non fared that good. In 1999 SIA bought 49 % of Virgin Atlantic, and wrote away 95 % of the investing shortly after 9/11. In 2000 it acquired a 25 % interest in Air New Zealand, which was earnestly impacted by the prostration of its debt-laden Australian arm, Ansett Airlines ; this investing was besides written

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